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As it celebrates 100 years in the Philippines, Nestlé Chairman and CEO John Miller said, “The centennial TV commercial is inspired by love for the family, a cultural trait which unites Filipinos.”


Nestlé is also launching a series of film screenings. “We envisage the films as an opportunity to reflect upon the values that have made Nestlé’s brands such an integral part of everyday Filipino life for the last 100 years. At the same time we look to the future and our mission to continue providing Filipinos with tasty and high quality products that promote nutrition, health and wellness,” Miller added.

Nestlé Philippines Creative Services Head Leslie Go-Alcantara also said “We are very excited about the films which we are working on with the Publicis team headed by Matec Villanueva and Jayel Ladioray.”

The films will be premiered on June 10 at SM Megamall. June 11 and 12 will be “Free Movie Weekend” at selected SM cinemas nationwide (Megamall Cinema 3, Southmall Cinema 6, Rosales Cinema 1, Davao Cinema 1 and Cebu Cinema 7). Screening starts at 11 a.m. The good news is that five lucky viewers (one per cinema) will get a chance to win P10,000 per area just by voting for their favorite short film or story at the end of the film showing.


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