Television
"How to Train Your Dragon" breathed a bit of box-office fire with a $43.3 million opening weekend and a No. 1 debut, according to studio estimates Sunday.
Distributed by Paramount, the DreamWorks Animation adventure came in well behind the studio's last cartoon comedy, "Monsters vs. Aliens," which opened with $59.3 million over the same weekend last year.
With strong reviews and enthusiastic responses from viewers in exit polls, DreamWorks expects "How to Train Your Dragon" to have more staying power than "Monsters vs. Aliens" in subsequent weekends, though.
"People just love the film, so we're really anticipating we'll benefit from strong word of mouth going forward," said Anne Globe, head of marketing for DreamWorks.
"How to Train Your Dragon," featuring the voices of Jay Baruchel and America Ferrera in the tale of a Viking youth who tames a fire-breathing reptile, did outperform some other recent animated movies, among them "Cloudy With a Chance of Meatballs," which opened with $30.3 million last September.
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